ProudMouth: Top Advisor Marketing Podcast
Sep 9, 2024
How do you truly stand out in a crowded and competitive industry?
In this episode of the Top Advisor Marketing podcast, host Matt Halloran interviews Shana Sissel, the "Queen of Alternatives" and CEO of Banríon Capital Management. She opens up about the challenges she has faced as a successful woman in a male-dominated industry, sharing how she has turned negative feedback into a powerful message of empowerment. Her story is a testament to the importance of staying true to who you are, particularly for women in finance who often feel pressured to conform.
The episode also explores the importance of offering differentiated investment opportunities to clients. Shana emphasizes the value of alternative investments in helping advisors stand out and connect with clients on a much deeper level. She highlights the comprehensive solutions Banríon provides to advisors, streamlining the complexities of alternative investments and enabling them to grow their businesses.